Halloween 2023 Consumer Insights🎃

23rd Oct 2023 2 mins read

This halloween, the town may be painting Green and Pink as people celebrate the Orange and Black! 

We recently conducted a series of Halloween surveys on the ProMotion Rewards App - giving users a chance to share their unique experiences and predictions for halloween, and the insights we gathered may trick-or-treat you:

1️⃣ Sustainable Spirits:
65.5% of respondents are eco-conscious Halloween enthusiasts who often or always reuse their costumes from previous years, helping the planet one costume at a time. 

2️⃣ Quiet Nights, Spooky Lights:
In an open text question, most respondents voiced their annoyance with fireworks - proving that Halloween does not need to cause environmental troubles to be incredibly fun

3️⃣ Barbie Bonanza:
Move over, classic monsters! Barbie is stealing the spotlight this year! 73.4% of respondents predict Barbie-themed costumes will dominate the Halloween scene. Get ready for a fashionable fright night, everyone!

4️⃣Think outside the cauldron, witches!
Witches might need a little vacation this year as almost half of the respondents (47.8%) consider them the most overused Halloween costume of all time.

Looking for more insights? Head to our website and explore the new world of innovative shopper marketing and consumer insights https://partners.usepromotion.com

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